It is cultivated in a sunny place, in fresh and very well drained soil. The myrtle resists the sun, the summer heat and drought, but instead is sensitive to excess water and intense, prolonged cold.
If planted out in a place with very cold winters it is advisable to cover it with non-woven fabric in the winter, and in spring it is advisable to remove the branches that have been damaged by frost. Over the years cultivated specimens tend to become disordered, and stripped of branches and leaves in the lower part of the stem, which is why it is advisable to prune the shrub at least every two years, after flowering. Watering is only necessary for recently planted specimens. In later years the plant will be satisfied with rainwater.