It should be planted in a sunny place, sheltered from the wind in a good, well worked soil. The young plants need watering during the first months after planting, especially during the summer: and also during periods of drought. Avoid watering excessively, but wet the soil when it has been dry for a few days.
Sage easily withstands the heat of summer, although it may require more watering in case of high temperatures and a humid climate. It easily withstands the cold, though very cold winters can damage the external vegetation: in late winter prune damaged branches and remove dead leaves. The plants will soon sprout again, giving rise to a dense and compact shrub.
With time it can form very large bushes. You can contain its growth by pruning the plant immediately after flowering; in this way you will encourage the development of new large and sweet-smelling leaves.